Kia ora!
At Air New Zealand we connect friends and whānau from all over Aotearoa to each other and reconnect Kiwis to the world. To help accelerate our growth we are doing things a little differently and reaping the benefits of operating in an Agile way.
Join our dynamic Digital Performance Marketing - Service team, an integral part of our broader Brand and Marketing area. We're on a mission to empower customers to find, understand, trust, and act on the right information at the right time through seamless, value-centred digital interactions.
As a Digital Service Content Specialist, you'll play a pivotal role in enhancing our customers' journey through expertly crafted digital communications. This role demands proficiency in digital communications and content, with a primary focus on service communications across our key channels, including email and website.
The successful candidate will love comms and be comfortable owning the end-to-end process, working with stakeholders to inform and execute comms workflows and owning, designing, and implementing impactful, highly personalised eDM journeys.
Key responsibilities:
- Transform service messaging into engaging, contextually relevant content that caters to customer expectations and meets business needs.
- Collaborate with internal teams to deliver highly personalised, complex, timely email communications to customers.
- Own, design, and implement impactful, highly personalised customer responsible for the end-to-end process.
- Apply best practices in content and communication strategy, design, and optimisation methodologies to elevate the overall customer experience.
What you'll ideally bring:
- Expertise: Bring your proficiency in content (structure, information architecture, hierarchy, copywriting, strategy, planning and execution), technical skills, and a customer-first mindset.
- Strategic thinking: Identify and focus on areas with the highest value to deliver against our long-term strategy of transforming our channels into a highly engaging self-service digital ecosystem.
- Data-driven approach: Utilise data insights, testing, experimentation and an iterative approach to continuously improve content/ comms efficacy.
- Collaboration: Supportive team player. Work closely with stakeholders to inform and execute key projects providing strategic input and recommendations,and advocating on best practice comms and content design across the wider organisation.
- Experience: Ideally 5+ years relevant experience in email communications and web operations, content strategy, content design, copywriting, direct marketing, or similar roles.
Preferred skills:
- University degree: Marketing, Business or Technology discipline, preferable but not essential.
- Demonstrated results optimising digital channels for the customer experience including, content and comms strategy, design, development and testing.
- Hands-on experience with email marketing/ automation.
- Strong working knowledge of email HTML, proficiency in Content Management System or DXP, Adobe Dreamweaver and Photoshop and the ability to adapt to new systems and software
- Track record of communicating in simple and meaningful ways, with a focus on plain language writing and transformation.
- Ability to use analytics tools (for example, Google Analytics, Hotjar) for content creation, evaluation, and optimisation.
- Familiarity with Silverstripe CMS and Unica/Acoustic is advantageous, but not critical
- Previous experience working within Agile methodologies is helpful, but not essential.
- Understanding of Content Design and UI/UX design principles.
If this sounds like the opportunity for you, take flight and apply now!
Please note this job closes on 03/04/2025 - 00:01am. While we will deliver an outcome to every applicant, due to the large number of applications we will only organise conversations with shortlisted candidates.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
