Kia ora!
After recently being voted as New Zealand's most attractive employer, Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service and innovations that are truly cutting edge. Grow your passion & reach your full potential, with the support of our whānau!
As Marketing Manager, you will support the Director of Marketing, North America in brand campaign management, public relations and social media that supports the Air New Zealand brand and delivers on the commercial objectives in North America. Working in a small team will mean covering multiple responsibilities in a dynamic hybrid working environment.
Please note, this role is based on site, in El Segundo, CA and the team are required to be in the office 2-3 days per week. It is a requirement that all job applicants, have the legal right to work in the United States to be eligible for employment.
Role responsibilities:
- Managing a brand strategy, including translation to a North American audience, innovative and efficient awareness and consideration media campaigns
- Develop, implement, and support B2C and B2B campaigns, incorporating co-op initiatives with partners, out of home, social media, digital, print, native, streaming platforms and linear tv advertising, while also exploring emerging technologies and multimedia formats.
- Manage market research, to identify target audiences and define a unique value proposition and brand positioning that will resonate with North Americans.
- Manage media and creative agencies both domestic US and offshore.
- Track campaign effectiveness using analytics tools and reporting, implementing mid-campaign optimizations as needed.
- Compile wrap/performance decks on campaign activity to be presented to all levels within the organization.
- Liaise with the New Zealand-based head office marketing/technical teams and agencies to plan and implement the region's marketing activities and initiatives.
- Collaborates with sales, commercial, and marketing teams to fully understand product and communication needs.
- Assist the trade channel with B2B advertising media, collateral, and design materials.
- Build strong, effective relationships with all internal stakeholders across the business.
- Ideate and actively develop display, social, and video ad creatives, while conducting regular A/B testing to optimize performance and periodically refresh creatives.
Our ideal candidate:
- You must be eligible to work in the United States
- Proven track record of developing, implementing and overseeing a brand strategy.
- Ability to translate brand strategy into actionable plans and innovative measurable media campaigns in North America.
- Knowledgeable in content development and copywriting for digital and social media
- Excellent communication skills both verbal and written
- Detail-oriented with a focus on accuracy and multitasking
- You excel at building stakeholder relationships and are a proactive problem-solver
- Collaborative in working with departments including market development, commercial & retail. Often offshore based.
- Comfortable presenting to senior management in person and online.
- University graduate with a minimum of 2 years of marketing management experience ideally in the airline or travel industry
- Familiar with multiple ad platforms, such as Google Ads, Meta Ad Manager, TikTok ads, etc and have up-to-date knowledge of relevant technologies, social media, AI, and the North American media landscape.
- Self-starter with willingness to work in a hybrid environment, including late-night campaign launches and occasional travel.
If this sounds like the opportunity for you, take flight and apply now!
The salary range for this role is $99,500 USD - $143,100 USD.
Please note this job closes on 18/06/2025. While we will deliver an outcome to every applicant, due to the large number of applications we will only organize conversations with shortlisted candidates.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
