Kia ora!
Help shape the future of one of New Zealand’s most iconic brands!
Air New Zealand’s brand is one of our most valuable assets - not just a logo or a campaign, but a deeply embedded expression of who we are and what we stand for.
We're on the lookout for an exceptional Senior Brand Manager (Senior Brand Specialist) to join our team on a 12-month parental leave cover, based in Auckland.
This is a unique opportunity to take on a leadership role within our Brand Strategy function, guiding the strategic direction of the Air New Zealand brand and helping to bring our brand strategy to life across the organisation and around the world.
What you’ll be doing:
- Lead the way in delivering and embedding our brand strategy both internally and externally, with real impact on our people and our global passengers.
- Be a brand guardian, ensuring the brand is understood, championed, and consistently executed across every touchpoint - from global campaigns to the physical brand experience.
- Take the reins on high-profile brand initiatives that could range from our hero brand moments like Safety Videos and Christmas, to global brand partnerships, brand identity work, and more.
- Partner across the business to create integrated brand solutions, helping teams turn complex challenges into clear, brand-aligned creative strategies.
- Support the embedding of our brand strategy in offshore markets, including Australia, Asia and North America, ensuring relevance and resonance with local audiences.
- While this role has no direct reports, you’ll be a senior leader and role model within the team - setting the standard for strategic thinking, creative bravery, and cross-functional collaboration.
Who we’re looking for:
- We’re after someone who’s as passionate about brands as they are about people. You’ll need to be:
- A self-starter with strong strategic instincts and the ability to confidently navigate ambiguity and complexity.
- Experienced working on a wide spectrum of brand initiatives - from communications and campaign development to experiential activations and partnerships.
- A natural leader and collaborator, able to inspire and influence teams across a large and fast-paced organisation.
- Comfortable operating at pace, with resilience and adaptability in a dynamic aviation environment.
- Equipped with experience (or openness to) supporting brand strategy rollouts in global markets
- Someone who thrives on big thinking but also knows how to turn vision into execution.
Why join us?
Air New Zealand is in a dynamic period of growth and transformation. You’ll be part of a purpose-led organisation with big ambitions, and you’ll have the chance to make a tangible impact on how our brand shows up in Aotearoa and beyond. You’ll be supported by a passionate team and opportunities to grow your career while doing work that matters.
Help us write the next chapter in the Air New Zealand brand story.
Please note this job closes on 14/04/2025. While we will deliver an outcome to every applicant, due to the large number of applications we will only organise conversations with shortlisted candidates.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
