Kia ora,
Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products. The speed with which consumers embrace these new touchpoints is only getting faster, and businesses must keep up with the pace of change.
Air New Zealand's strategy is to build our digital DNA and create a leading digital organisation in Australasia and one of the best digital airlines globally.
We have an exciting opportunity for a Digital Performance Marketing Analyst to join the team!
Reporting to the Chapter Lead, Digital Performance Marketing – Loyalty, and sitting in the wider Brand & Marketing team, you'll be responsible for generating portfolio, campaign targeting and offer insights that will feed into the evolution of customer engagement for Air New Zealand’s loyalty programme, Airpoints.
With 2-3 years in a similar role, you’ll be liaising with Product Owners as the subject matter expert to help embed customer targeting and insights into the marketing and offer development process. Success in this role means owning the data & analytics function of Digital Performance Marketing campaigns and programmes, which includes;
- scoping exercises,
- analytical deep dives,
- making targeting recommendations,
- extracting target lists,
- generating data for driving dynamic content,
- QC/proofing and post-campaign reporting with associated recommendations.
You’ll be a strong communicator who is comfortable working in a fast-paced environment and confident in sharing your insights and expertise with various teams across the business to ensure there is a holistic view of all activity with ongoing optimisation to drive results.
This role sits in the wider Digital Performance Marketing, Loyalty team, so you’ll have to display our team values such as #OneTeamOneDream, #OwnIt and most importantly #HaveFun and #WorkSmart.
Our ideal candidate:
- A University degree, preferably in a numerate discipline
- 2+ years' experience in a similar data driven marketing / analytical role
- Bring a solid level of digital experience, knowledge and skills to influence and impact positively on revenue growth
- Demonstrated ability and desire to work with data and a desire to either develop their career to perform advanced campaign management, market analysis or data planning
- Experience querying databases and manipulating large amounts of data to draw insights and recommendations. Experience in SQL desired but not critical.
- A solid understanding of database segmentation and database marketing processes
- Experience of using a campaign management application
- Knowledge of the principles and practices of data driven marketing, databases and data warehouses
- Understanding of data protection, privacy and legal compliance in relation to handling, storing and sharing of organisational data
- Excellent written and verbal communication skills and interpersonal & team working skills
- Willingness, confidence and ability to take initiative
- Ability to work well under pressure to produce desired results capable of meeting deadlines
- Strong work ethic, detail oriented and process driven ‘no stone unturned’ approach to work.
Please submit an updated resume indicating your reason for applying and how your skills and experience match the role requirements.
If we find our ideal candidate/s ahead of the close date, we may close the role early.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
