Kia ora!
At Air New Zealand, we’re on an exciting journey to deliver more personalised, relevant and timely experiences for our customers. Our Loyalty Tribe plays a key role in how we engage with our most valued customers, and we’re looking for a Digital Performance Marketing Specialist to join us on a 6-month fixed-term contract, starting ASAP.
This is a hands-on, delivery-focused role, ideal for someone who can hit the ground running and is excited to work across lifecycle marketing and automation.
About the role
As Digital Performance Marketing Analyst - Loyalty, you’ll be responsible for the build, execution and optimisation of automated customer journeys and campaigns across our loyalty programme.
You’ll work closely with Loyalty Marketing, Digital Performance Marketing, Martech and Analytics teams to deliver always-on and triggered communications that improve customer engagement and support commercial outcomes. This role suits someone who is confident working directly in marketing automation platforms, enjoys implementation work, and can quickly learn new tools and processes.
What you’ll be doing
- Build and implement automated lifecycle marketing programmes (e.g. welcome, retain, re-engage, lapsed)
- Execute always-on and triggered campaigns across owned and direct channels
- Support content set-up and implementation within marketing automation platforms
- Apply customer journey thinking to ensure communications are relevant, timely and personalised
- Execute campaigns end-to-end including build, QA, deployment and post-campaign review
- Optimise journeys and campaigns based on performance insights and learnings
- Work closely with Martech and Analytics teams to ensure data is ready for activation
Our ideal candidate:
- Proven experience in marketing automation, lifecycle or CRM marketing roles
- Hands-on experience building and implementing automated customer journeys
- Experience working with marketing automation platforms (e.g. Braze, Unica, Acoustic or similar)
- Strong understanding of lifecycle marketing and customer journeys
- Ability to work at pace, adapt quickly and deliver hands-on outcomes
- High attention to detail and strong QA discipline
Desirable
- Loyalty or CRM marketing experience
- Exposure to data-driven personalisation or testing
- Experience working in Agile or squad-based environments
If this sounds like you, apply today with your most recent CV.
Applications close 22/02/2026.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
