Kia ora!
Air New Zealand China has a great opportunity for an experienced marketing professional to join the marketing team. This role is based at Shanghai office and focuses on contributing towards the planning and implementation of the marketing initiatives in China through all marketing channels.
Key responsibilities for the role:
- Support to plan and deliver the marketing campaign & media strategy to raise the profile of Air New Zealand, deliver commercial results and strengthen our engagement with both consumers and trade.
- Support to plan and deliver the joint venture activities with Air New Zealand key partners to drive the marketing impacts in full marketing funnel.
- Support to identify new and develop the co-marketing opportunities to maximize channel exposure and performance.
- Implement and manage marketing initiatives to deliver an optimal user experience working with the online and digital counterpart.
- Be involved in trade marketing activities such as the OTA co-marketing campaigns, trade event and trade engagement, etc.
- Track, measure and review marketing campaign performance to ensure effectiveness and stay on top of learnings and indications.
- Collaborate with team members and other internal and external stakeholders (e.g. sales, brand & social, partners and agencies) to successfully support the delivery of key marketing projects and initiatives, on time and on budget.
- Support the positive, progressive culture of the local and wider regional teams by proposing ideas and initiatives that help us to collaborate more effectively and work smarter.
- Ensure all communications and collaterals meet Air New Zealand’s brand guideline.
- Ensure compliance with all regulatory and legislative requirements in the China Region
- Contribute positively to and support the China team to create a cohesive and aligned team strategy and excellence in marketing performance.
To be successful for this role we are looking for a marketing professional who has 4-5 years of advertising and/or marketing campaign experience. The experience in both in-house and within advertising/media agency is preferred. You are familiar with the media landscape of China region, including the social, digital and traditional media. A strong capability of performance marketing and e-commerce will be advantageous. And you will be comfortable in working cross-functionally and communicating with different internal and external stakeholders and partners.
If you live and breathe marketing, you will find yourself a good challenge in one of the most dynamic and busiest aviation hubs here in China, apply today!
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
