Kia ora!
Air New Zealand’s Research and Insights team is an integral part of the business, supporting our mission to boldly win the hearts and minds of New Zealanders. As an organisation who holds customers extremely close to its heart, this is your opportunity to join a high-performance team whose primary focus is to understand and promote the voice of the customer in decision making.
About the role:
We are currently recruiting for a Research and Insights Specialist (Brand and Marketing Specialist) to join the team on a 12-month fixed term contract.
Reporting to the Head of Research & Insights, this role offers the opportunity to use your research expertise to develop and communicate customer and market insights to inform business decision-making and future opportunities across the organisation.
You will be responsible for ensuring customer needs, experiences, values and behaviours are effectively communicated and understood by your business partners. This role will require you to identify opportunities for insight to add value, design and manage qualitative and quantitative research projects and communicate high-quality reports and insights. It requires experience in end to end project management including project design and briefing, data analysis and insight generation.
The right candidate will be able to identify new, business savvy, customer-based insights through the interpretation of results and trends, and present key insights and recommendations to the business to enable more effective decision-making.
This role has a particular focus on Air New Zealand brand and marketing campaigns, as well working closely with several other areas of the organisation.
What you will bring to the role:
- Strong understanding of customer and market research practices, in particular brand and advertising research. At least 3-4 years experience at a research agency will have been an essential element of your career to date.
- Demonstrated autonomy in the design, conduct and data analysis of market research studies, as well as insight generation and communication to a senior level.
- Excellent quality control and eye for detail are essential, as is a demonstrated ability to manage multiple projects and deadlines.
- Experienced in working and presenting at a senior level within an organisation.
- Confidence to source and use macro market trends and competitor information to enhance understanding of research results.
- Demonstrated experience in turning research data in to actionable, fresh insight.
- Confidence in communicating research as clear, actionable stories.
- Experience with a Voice of the Customer (VOC) programme would be beneficial.
- Experience using research software and platforms is preferred such as Medallia, Qualtrics, Q, DisplayR or similar. Advanced Excel and Powerpoint is essential.
While the Research & Insight Chapter works within an Agile environment at Air NZ, we are not embedded in cross-functional Squads and instead work together as a team within the Brand Centre Of Excellence (COE). We flow to work across the organisation as required based on the quarterly needs and priorities of the organisation. Therefore, you will be a team player who can work independently with cross-functional teams and stakeholders at all levels of the organisation, as well as being a great fit for the Research & Insight Chapter.
You will be a great communicator and listener, with an open and curious mindset, and a pragmatic and growth-oriented approach to generating and communicating insights.
This is a great role to add to your portfolio and join a commercially savvy team, working collaboratively to improve the value of customer insights at Air New Zealand.
Apply online now!
Please note this job closes on 24/02/2025 - 00:01am. While we will deliver an outcome to every applicant, due to the large number of applications we will only organise conversations with shortlisted candidates.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
