Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service and innovations that are truly cutting edge. Grow your passion & reach your full potential, with the support of our whānau!
We are recruiting for a Brand Communications Specialist based in Shanghai, China.
In this exciting role, you will be responsible for Air New Zealand's brand by managing social media, PR, and building partnerships in China. You'll create brand campaigns that connect with our audience, develop engaging social media content that fits our brand, and build strong relationships with media and influencers to boost our visibility and premium image.
Key role responsibilities:
- You will support the Brand Communications Manager in executing brand strategies and integrated campaigns to enhance Air New Zealand's awareness and preference.
- Conduct market research and identify consumer insights, opportunities to contribute to long-term brand plans aligned with Air New Zealand's objectives.
- Work together with teams to maintain brand consistency across all platforms and oversee budgets, schedules, and resources for branding initiatives.
- Lead and implement engaging social media content strategies that align with Air New Zealand’s brand identity and messaging.
- Collaborate with agencies and key influencers to create dynamic, relevant content that enhances the brand’s digital presence.
- Use data-driven insights to optimize social media performance and ensure alignment with global and local business objectives.
- Leverage a deep understanding of the travel and lifestyle media landscape in China to build and maintain proactive media relations and exploring high-impact PR opportunities involving celebrities, sponsorships, and brand partnerships that elevate Air New Zealand’s premium brand image and enhance market presence.
- Coordinate and facilitate media events and famil trips, ensuring a seamless experience that showcases Air New Zealand’s strengths and uniqueness.
Our ideal candidate:
- 4+ years of experience in brand communications, public relations, or social media management, ideally within travel or lifestyle industries.
- You have a proven track record in creating and executing brand campaigns and managing social media with measurable outcomes, especially in China's digital landscape and influencer marketing.
- Strong understanding of the social media landscape, influencer marketing, and emerging digital trends in China. You're great at communicating in English and Chinese, work well with teams, handle coordination smoothly, and take a proactive, efficient approach to making decisions and getting things done.
To be considered for this position you must hold legal entitlement to work in China or be eligible to apply for the relevant work visa.
If this opportunity is of interest to you, take flight and apply now!
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
