Kia ora,
Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products. The speed with which consumers embrace these new touchpoints is only getting faster, and businesses must keep up with the pace of change. Air New Zealand's strategy is to build our digital DNA and create a leading digital organisation in Australasia and one of the best digital airlines globally.
What this role means to us:
As a Digital Performance Marketing Specialist for Loyalty, you are at the forefront of creating unforgettable experiences for Air New Zealand’s valued Airpoints members. Reporting to the Digital Performance Marketing Chapter Lead and working closely with key teams including the Performance Marketing Chapters, Market Development Chapters, Loyalty Tribe, and the wider Brand & Marketing area, you’ll collaborate to deliver best-in-class marketing outcomes.
With 3-4+ years of experience in digital performance marketing or a related field, you’ll bring your expertise in planning, ideation, and execution to elevate Airpoints as a world-class loyalty programme. Your focus will extend to the Airpoints Store, where you will drive acquisition, engagement, and revenue growth by helping members earn and spend Airpoints Dollars on premium products they love.
As part of a high-performing and collaborative team, your role is more than campaigns—it’s about crafting data-driven strategies and meaningful digital experiences that resonate with our members. You’ll embrace challenges, leverage insights, and work seamlessly across teams to deliver innovative, measurable results that reflect Air New Zealand’s reputation for excellence.
Key outputs for the role:
- Lead the development of the overall digital performance marketing strategy for the Airpoints Store
- Responsible for leading, supporting and executing ongoing programme and partner promotional campaigns to drive member engagement (earning and spending Airpoints Dollars) through various online retail channels (particular focus on email, web, Air NZ mobile app etc)
- Implement valuable personalisation to drive incremental revenue and improve the customer experience
- Identify, develop and manage improvements to campaigns through controlled experimentation – targeting, design, testing, measurement & effectiveness
- Measure and report on key activity (with the support of Digital Performance Marketing Analysts) and track OKRs (revenue and channel health)
- Build close and effective relationships with all key stakeholders ensuring they are always informed about campaign progress
- Deliver timely, error-free outputs (i.e. HTML and CMS builds) by following established quality check processes across all areas of campaign delivery
- Be a SME for email marketing, CRO and online experiences
Essential skills and experience for the role:
- A university degree, preferably in marketing discipline (or similar)
- 3+ years’ experience in Direct Marketing / Performance Marketing / Marketing Automation. Within the loyalty and/or e-commerce industry is desirable, but not critical
- You will be customer centric along with an in-depth understanding of and passion for data driven communications and digital performance marketing
- Demonstrated experience managing diverse and complex campaigns with a strong focus on utilising email as a channel
- Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail
- Solid knowledge of marketing, online retail technology and retailing techniques (email deployment platforms, personalisation / testing tools, content management tools etc)
- Demonstrated commercial acumen and understanding of key levers to optimise online success
- Strong interpersonal and team player skills with an ability to confidently communicate at all levels of an organisation both internally and externally
- Ability to problem solve and be process driven
- Excellent written and verbal communication skills
- Proficiency working within pre-existing HTML templates, as well as sufficient CMS skills.
Please submit an updated resume (cover letter not required) indicating your reason for applying and how your skills and experience match the role requirements.
Please note this job closes on 31/01/2025 - 00:01am. While we will deliver an outcome to every applicant, due to the large number of applications we will only organise conversations with shortlisted candidates.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
